by Andrew | Mar 22, 2017 | Social Media Marketing
1. Handling social media in-house is still an investment. If you appoint someone internally, ensure that you are realistic in both what you expect them to achieve and in how long it will take. Make sure the person knows how to engage, create and implement strategies because that is the key to getting results. If you’re planning on investing only an hour or two on your social presence, your results will reflect that. 2. Don’t be afraid to outsource social. Competent digital agencies have the extensive professional backgrounds of working with clients across multiple sectors. They are also up to date on the latest social media strategies that get results. 3. Limit potential social fallout. Limit access to the corporate social media accounts and ensure that login information is centrally held by a senior manager; as in the case of the recent McDonald’s rogue political Tweeter, you need a fail-safe. 4. It’s social media, not a sales channel. Don’t make your activities all about selling. Sure, people love a great sales promotion but with GOOD social media posts, they’ll be happy hear news from you. Your social media person should be able to engage and bring them to the sales department to get closer to complete the social media cycle. 5. Your voice. The person should know your business and who you are posting for; your audience. The right tone can perk up more ears which leads to more likes and follows and more importantly, the chance to engage with more people. 6. Set social guidelines. Consider implementing a social policy or provide guidelines for your social media...
by Andrew | Mar 5, 2017 | Social Media Marketing
12 Tips for Successful Business Blogging 1. Post with consistency There are no rules as to when to post, just do it with consistency. If you post every day, every other day or weekly, the important thing web crawlers favor and it is consistency. 2. Content is KING. Post relevant, useful and valuable information. The more useful the info, the more readers you’ll start to attract which means a bigger chance at a consistent fan base. 3. It’s OK to ask for comments. The key word here is ENGAGEMENT. Invite readers in to share their ideas and when they do, respond! You’ve got 24, that’s part of best practices for blog management. 4. Keep a Focus; but be willing to deviate Be clear with your message but too much info is a turn off. Keep it simple with bullet points, Top 10 Lists, and always work the headline. 5. Don’t make sign up complicated Attract more people, offer options like an RSS feed or some free content available to members only. 6. Promote & Share. Promote & Share. Not all your readers will catch every post unless you remind them that your blog exists. 7. Keep it FRESH Mix it up, add a video, add a shorter follower up post, add some fun aspects just to generate a smile. This is, after all, SOCIAL media…encourage interaction. 8. Your Point of View has to be front and center Controversy can be a good thing to get your blog on the map. Don’t be afraid of commenting on hot topics in your industry. This PoV always inspires people to voice their...
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